To motivate climate change action by making our children’s future feel present and personally relevant. We are creating an online community where people reflect, write and share messages about climate change by answering the questions a child could pose in 35 years, “You knew about climate change, what did you do about it?” By focusing on children, using behavioral insights and matching to individual’s values we will engage “interested bystanders” to become motivated to take action on climate change, helping to reach the tipping point on action in the U.S. and globally.



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